Ep 187: Is This the Best Kept Secret in Restaurant Marketing?

publication date: Mar 9, 2023
author/source: Jaime Oikle with Dave Fink

Dave Fink

In this episode of the Running Restaurants Podcast, I speaks with Dave Fink, Founder and CEO of Postie.

After my conversation with Dave it's clear that direct mail is no longer what it use to be...

A quote on the Postie website says, "Shhh... Direct mail is the best kept secret in marketing." An intriguing reversal of a lot of modern digital marketing thinking...

Dave & I get into...

  • The targeting ability and power of direct mail
  • How direct mail can now be dynamic & fast
  • How and why to find "Look a like" audiences
  • Using segments as an important strategy
  • How direct mail can be used effectively for reactivations
  • Why you need to think of your data as "liquid gold"
  • The importance of staying busy and appearing busy as a restaurant
  • and more...

Be sure to check out the episode...

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Links: Postie - https://www.postie.com

Episode Sponsor: Zinch