We give you nine strong metrics worth considering and talk about what a 10 percent improvement can really mean. We finish with how to choose the right three metrics to start with, how to actually improve them as well as budget friendly ideas. (Read time @ 8 mins)
Jaime interviews Roger Beaudoin, a veteran hospitality entrepreneur and host of the podcast Restaurant Rockstars. The conversation explores Roger's journey from aspiring pilot to restaurant leader, focusing on
Why AI matters right now and how it can be a tool for: inventory management & cost control, menu engineering, labor scheduling & staffing, marketing & guest engagement, waste reduction & sustainability. Also: best practices for adoption and risks & challenges to watch. (Read time @ 8 mins)
This is a tough question to ask...but a key one. We cover: The hard truth about being "needed". The power and importance of restaurant systems. What a fire-yourself business looks like. The areas most likely to break. How to start "firing yourself" and more. (Read time @ 8 mins)
A practical dive into what platforms to focus on, what content to create, when to post and how to engage better. Includes who to put in charge, how much to spend, what to measure as well as how to build an audience you own and a practical weekly social plan. (Read time @ 7 mins)
John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." For a long time, that quote described restaurant advertising perfectly. The game has changed & today a big advantage is the ability to track results far more closely.
So what do you do when costs go up and traffic goes down?
You stop marketing like a business. You start connecting like a human.
This is not about posting
Full scope coverage including: Why operators need a worksheet; Core numbers to include; 4 classic menu engineering categories; Practical examples; How to train the team; How often to update the worksheet; Reflecting operational realities; Common mistakes to avoid and more. (Read time @ 8.5 min)
We cover a lot here including: Why upselling matters more than many operators realize; Ten practical upsell ideas that can increase sales; How to train staff to upsell better (plus techniques and tools to use); How to recruit and hire better front of house staff, and more. (Read time @ 8 mins)
Detailed restaurant marketing discussion covering how to stop thinking of marketing as an expense only. We talk about the "$100 for $80 principle" as well as what "Marketing That Works" actually means. Also included are seven examples of marketing worth spending more on.
We look at why praise matters so much in restaurants, what effective praise looks like in the FOH and BOH, as well as for managers and leaders. Also covered is how to build a culture of reinforcement by "catching people doing things right" and using public and private praise at the right times.