Restaurant Marketing

6 Ways to Make Restaurant Promotions More Profitable (Plus a Promotions Checklist)

Discounts can drive traffic, but they can also quietly destroy margin. Learn how to build smarter restaurant promotions that target the right guests, protect check averages, encourage profitable behavior, and make every offer earn its keep. (Read time @ 9 mins)

By Jaime Oikle

/ 8 Jul 2026

6 Ways to Make Restaurant Promotions More Profitable (Plus a Promotions Checklist)

Pickleball Lessons for Restaurant Operators: What the Court Can Teach You About Running a Better Business

Pickleball and restaurant operations may not seem like they have much in common. But spend enough time on a pickleball court and a variety of similarities become clear. We cover 12 of them... (Read time @ 10 mins)

By Jaime Oikle

/ 22 Jun 2026

Pickleball Lessons for Restaurant Operators: What the Court Can Teach You About Running a Better Business

Menu Design Psychology: How Restaurants Can Use Layout, Pricing, and Persuasion to Sell Smarter

Menu design is one of the most underused profit tools in independent restaurants. The menu affects what guests notice, what they compare, how they perceive value, how quickly they decide, and how much they spend. We share 12 key tips. (Read time @ 9 mins)

By Jaime Oikle

/ 16 Jun 2026

Menu Design Psychology: How Restaurants Can Use Layout, Pricing, and Persuasion to Sell Smarter

AI, Ordering, and Customer Relationships: Tips for Restaurant Operators

Running Restaurants Founder Jaime Oikle speaks with Stephen Klein, co-founder and CEO of Saivory, about how AI is transforming the restaurant industry. Stephen explains how Saivory helps restaurants reduce

By Jaime Oikle

/ 11 Jun 2026

AI, Ordering, and Customer Relationships: Tips for Restaurant Operators

The Monthly Marketing Calendar: A Roadmap for Restaurant Visibility & Growth

Marketing isn't magic - it's a plan. A well-built Monthly Marketing Calendar keeps your restaurant top of mind, drives consistent traffic, and ensures you're

By Jaime Oikle

/ 9 Jun 2026

The Monthly Marketing Calendar: A Roadmap for Restaurant Visibility & Growth

9 Restaurant Lessons from London and Paris: What U.S. Operators Can Learn from Dining Abroad

A recent visit to London and Paris offered a useful reminder for U.S.-based restaurant operators: some of the best lessons are hiding in plain sight. We look at nine possible areas of improvement. (Read time @ 8 mins)

By Jaime Oikle

/ 2 Jun 2026

9 Restaurant Lessons from London and Paris: What U.S. Operators Can Learn from Dining Abroad

Give Them a Reason to Return: 12 Ways Restaurants Can Turn One Visit into the Next

Restaurants live and die on frequency. This is why restaurants should not view the guest visit as a single transaction. It should be part of a cycle: Attract / Serve / Capture / Invite back/ Reward / Repeat. Here's how to get it right at your restaurant. (Read time @ 9 mins)

By Jaime Oikle

/ 19 May 2026

Give Them a Reason to Return: 12 Ways Restaurants Can Turn One Visit into the Next

Reactivation Marketing for Restaurants: How to Run the Campaign

One of the biggest missed opportunities in restaurant marketing is not actively marketing to the lists of people who already know you. A reactivation campaign is a focused effort to

By Jaime Oikle

/ 12 May 2026

Reactivation Marketing for Restaurants: How to Run the Campaign

12 Example Scripts for Waitstaff to Increase Sales, Engagement, and Return Visits

The words your team uses can directly influence average check, guest satisfaction, loyalty signups, catering leads, return visits and more. Good scripts give the team confidence so don't leave these opportunities to chance. Here are 12 examples you can use right away. (Read time @ 8 mins)

By Jaime Oikle

/ 7 May 2026

12 Example Scripts for Waitstaff to Increase Sales, Engagement, and Return Visits

12 Things to Do if Your Restaurant Needs More Sales This Week

If you need fast, practical moves that can be implemented right away that are easy to launch, low cost, tied to immediate traffic and aimed at people most likely to buy now then here are some of the best moves to make for your restaurant's sales. (Read time @ 7.5 mins)

By Jaime Oikle

/ 5 May 2026

12 Things to Do if Your Restaurant Needs More Sales This Week

10 Systems That Strengthen Restaurants: Why Better Operations Start With Better Structure

A system is simply a repeatable way of getting an important job done. For independent restaurant operators systems are practical tools for running a better business. Here are ten of the most important systems restaurants should have up and running in their business. (Read time @ 7 mins)

By Jaime Oikle

/ 3 May 2026

10 Systems That Strengthen Restaurants: Why Better Operations Start With Better Structure

Community Sponsorships: A Smarter Way for Restaurants to Build Local Brand, Trust, and Sales

A lot here: How sponsorships build more than awareness and can impact the bottom line. 5 ways restaurants can use community sponsorships. 5 creative tie-ins that make sponsorships work harder. Along with smart examples, budgeting guidelines and common mistakes to avoid. (Read time @ 7.5 mins)

By Jaime Oikle

/ 28 Apr 2026