Restaurant Marketing

Reactivation Marketing for Restaurants: How to Run the Campaign

One of the biggest missed opportunities in restaurant marketing is not actively marketing to the lists of people who already know you. A reactivation campaign is a focused effort to

By Jaime Oikle

/ 12 May 2026

Reactivation Marketing for Restaurants: How to Run the Campaign

12 Example Scripts for Waitstaff to Increase Sales, Engagement, and Return Visits

The words your team uses can directly influence average check, guest satisfaction, loyalty signups, catering leads, return visits and more. Good scripts give the team confidence so don't leave these opportunities to chance. Here are 12 examples you can use right away. (Read time @ 8 mins)

By Jaime Oikle

/ 7 May 2026

12 Example Scripts for Waitstaff to Increase Sales, Engagement, and Return Visits

12 Things to Do if Your Restaurant Needs More Sales This Week

If you need fast, practical moves that can be implemented right away that are easy to launch, low cost, tied to immediate traffic and aimed at people most likely to buy now then here are some of the best moves to make for your restaurant's sales. (Read time @ 7.5 mins)

By Jaime Oikle

/ 5 May 2026

12 Things to Do if Your Restaurant Needs More Sales This Week

10 Systems That Strengthen Restaurants: Why Better Operations Start With Better Structure

A system is simply a repeatable way of getting an important job done. For independent restaurant operators systems are practical tools for running a better business. Here are ten of the most important systems restaurants should have up and running in their business. (Read time @ 7 mins)

By Jaime Oikle

/ 3 May 2026

10 Systems That Strengthen Restaurants: Why Better Operations Start With Better Structure

Community Sponsorships: A Smarter Way for Restaurants to Build Local Brand, Trust, and Sales

A lot here: How sponsorships build more than awareness and can impact the bottom line. 5 ways restaurants can use community sponsorships. 5 creative tie-ins that make sponsorships work harder. Along with smart examples, budgeting guidelines and common mistakes to avoid. (Read time @ 7.5 mins)

By Jaime Oikle

/ 28 Apr 2026

10 Social Media Tips That Help Restaurants Drive More Sales, Build Engagement, and Grow Their Audience

A practical dive into what platforms to focus on, what content to create, when to post and how to engage better. Includes who to put in charge, how much to spend, what to measure as well as how to build an audience you own and a practical weekly social plan. (Read time @ 7 mins)

By Jaime Oikle

/ 14 Apr 2026

10 Social Media Tips That Help Restaurants Drive More Sales, Build Engagement, and Grow Their Audience

Restaurant Advertising Today: From Guesswork to Measurable Growth

John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." For a long time, that quote described restaurant advertising perfectly. The game has changed & today a big advantage is the ability to track results far more closely.

By Jaime Oikle

/ 7 Apr 2026

Restaurant Advertising Today: From Guesswork to Measurable Growth

Relationship Marketing: Five Things to do This Week

So what do you do when costs go up and traffic goes down? You stop marketing like a business. You start connecting like a human. This is not about posting

By Jay Ashton

/ 6 Apr 2026

Relationship Marketing: Five Things to do This Week

Have an Unlimited Budget for Marketing That Works

Detailed restaurant marketing discussion covering how to stop thinking of marketing as an expense only. We talk about the "$100 for $80 principle" as well as what "Marketing That Works" actually means. Also included are seven examples of marketing worth spending more on.

By Jaime Oikle

/ 1 Apr 2026

Have an Unlimited Budget for Marketing That Works

Three Excuses That Hold Restaurant Operators Back - And How to Beat Them

These three excuses - "it's too competitive," "margins are too low," and "discounters are taking away customers" - all share one thing in common: they focus on outside pressure. But strong operators know that while they cannot control the whole market, they can control how they respond.

By Jaime Oikle

/ 20 Mar 2026

Three Excuses That Hold Restaurant Operators Back - And How to Beat Them

Restaurant Marketing Positioning: Why It Matters More Than Most Operators Realize

What positioning really means and why it comes before promotion. How positioning drives pricing power and makes sales easier. Positioning vs. Differentiation. Common positioning mistakes and how operators can improve their positioning. Plus 6 examples of restaurant positioning.

By Jaime Oikle

/ 18 Mar 2026

Restaurant Marketing Positioning: Why It Matters More Than Most Operators Realize

The ROI of Bold Thinking in Restaurants

Bold thinking in restaurants isn't reckless spending. It's strategic courage. It's choosing innovation over stagnation. It's investing in growth instead of protecting mediocrity.

By Jaime Oikle

/ 13 Mar 2026