Detailed restaurant marketing discussion covering how to stop thinking of marketing as an expense only. We talk about the "$100 for $80 principle" as well as what "Marketing That Works" actually means. Also included are seven examples of marketing worth spending more on.
These three excuses - "it's too competitive," "margins are too low," and "discounters are taking away customers" - all share one thing in common: they focus on outside pressure.
But strong operators know that while they cannot control the whole market, they can control how they respond.
What positioning really means and why it comes before promotion. How positioning drives pricing power and makes sales easier. Positioning vs. Differentiation. Common positioning mistakes and how operators can improve their positioning. Plus 6 examples of restaurant positioning.
"If we are not disappointed from time to time, we are not attempting anything new or bold or significant." - Brendon Burchard
After more than 20 years working with
Ready to spend $78 in marketing next week?
Well, get ready, this is your homework for the weekend...
What, homework on the busy weekend!
Yes – I want you to send
Use this checklist to assess and upgrade your restaurant's performance in the areas that matter most. Print it. Share it. Revisit it monthly.
Areas covered:
* Staffing, Leadership &
If somebody walked into your house, you would greet them with a hello, correct?
Now ask yourself the same thing about your restaurant. All guests are welcomed, right?
I have
Not every guest walks through your doors for the same reason. Some come for the quick bite. Others want the full experience. Some are budget-conscious. Others are celebrating a
More than social media influencers and online reviews, your most important marketing resource is your loyal guests. Through trackable marketing, you can ensure they will keep coming back and will
