Michael Attias, the countries foremost expert on high return, low cost direct marketing strategies for restaurants, speaks from experience in the trenches. He operated a close to $3,000,000 a year restaurant (over a $1 million from catering alone) in Nashville, TN he used as his marketing "laboratory". He now helps restaurant owners double their profits by adding or expanding their own catering profit center through his company www.RestaurantCateringSoftware.com. You can download his eBook: "Cater or Die! A Step-by-Step Plan For Doubling Your Catering Profits" at his site.