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Strictly defined, and what makes it different from what we now call "traditional media," social media are the on line communities we belong to, and the tools we use to communicate in, among and between those communities. We commonly refer to the hum of social media as "the conversation," and today, you absolutely must be part of the conversation or you become obsolete.
Blogs, podcasts/videocasts and social networks, along with wikis, geo-social services and other innovative tools, make up what we refer to as "social media." It exists entirely on line, but drives our attitudes and our behaviors off line in very real and measurable ways.
Restaurants need to be familiar with these online communities and tools, and they must be able to use them to the business's best advantage. It's a brave new world out there, and we are a part of it. Let's get moving...
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