Recent Articles in Marketing & PR

Member Content How To Rock Your Restaurant Marketing Efforts
Nov 6, 2012
Many establishments have proven time and again over the years that bringing in local bands is a great way to connect with local customers, and if done right, live music can become a lucrative marketing technique for any restaurant.
Member Content Election Night for Restaurants & Catering
Oct 17, 2012
Regardless of the voting results your restaurant has a chance to pick up business during the election.
Member Content Defending Against the Cocaine of Restaurant Marketing
Sep 26, 2012

David talks about how couponing can work against you by running you through the numbers and showing that sales don't always equal profits.
Member Content 5 Tips for Effectively Pitching the Media
Sep 24, 2012
Have a message to share? Want to get the word out? Marsha shares five tips to consider.
Member Content The Power of Signs in Restaurants
Aug 23, 2012

Michael has a quick reminder for you about utilizing signs in your restaurant.
Member Content Q&A: Grand Opening Ideas
Aug 23, 2012
Ideas for your grand opening...
Member Content Breaking Bad Reviews: 4-Step "Reputation Marketing" Solution
Aug 13, 2012
Nobody likes to receive bad reviews online. Yet they happen. Rizzo and Santoro talk about a strategy for best managing your reputation online.
Member Content Seven Reasons Your Restaurant Needs an App
Jul 25, 2012
There are many compelling reasons for restaurants to have an Android/iPhone app. Angela shares seven of them.
Member Content Are You Leaving Money On The Table?
Jun 25, 2012

Sometimes it simple things. But you're probably missing them unless you take the time to evaluate your business. Michael shares a story...
Member Content Simple Tips On How To Grow A Restaurant VIP Club
Jun 11, 2012
There is no faster, easier, or more profitable way to grow restaurant sales than a Restaurant VIP Club. Alex shares five key tips to getting your program humming.
Member Content Mini-Class: Marketing - Dog Days Photo Contest
Jun 1, 2012

dog days
Member Content Don't be a Stooge When It Comes to Marketing
Apr 30, 2012
You'll enjoy Marsha's take on the "Stooges" and marketing & pr...
Member Content Preparing for Mother's Day
Apr 24, 2012

If you prepare properly, Mother's Day can be one of the most successful days of the year for you.  Miriam has some tips and ideas for thinking outside the box to deliver superior results.
Member Content 10 Reasons Why Groupon is Bad for Merchants
Apr 14, 2012
Great infographic about the potential negatives of the daily deal sites.
Member Content Q&A: Local Charity Requests
Apr 5, 2012
Member Content Restaurant Marketing By The Numbers: 80/20 vs. 4%
Mar 23, 2012
Greg digs into the benefits of identifying and marketing to your restaurant's best core customer segments.
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