Recent Articles in Marketing & PR

Member Content Q&A: Fighting Against Road Construction
Mar 21, 2012
Member Content 8 Restaurant Design Tips: Sometimes Great Food and Service Just Aren’t Enough
Mar 12, 2012
design tipsTaste is only one of our senses. Restaurant patrons want an authentic experience in an environment that speaks to them and their needs. Restaurateurs contemplating a new design or renovation should consider Alexander’s eight tips for design.
Member Content 30+ Places Online to Promote Your Live Events to Reach Your Target Market & Pull Sell-out Crowds (Webinar)
Mar 7, 2012

Stop relying only on the same old websites to promote your events. Use Joan's list of high-traffic sites to promote, and smaller niche sites where you'll find your ideal attendees, and you can sell more tickets, fill more seats and pack 'em in.
Member Content Restaurant Marketing: "Three New Tenets of Customer Loyalty"
Feb 28, 2012

A great chat between Jaime & Jon where they hit on many keys of the restaurant industry including marketing, customer loyalty, mobile, company culture and more.
Member Content Q&A: Retail Gift Items in a Restaurant
Feb 16, 2012
Member Content Six Strategies to Compete In Business
Feb 1, 2012
Shep shares six no-cost or low-cost competitive marketing strategies.
Member Content Thirty Minute Marketing Plan
Jan 19, 2012

Marketing is often the red-headed step child of a restaurant. For many, marketing is a reaction, mostly too late, to a slow down in business. Michael talks about having a plan to keep you focused and to help you end up with winning promotions for the next year.
Member Content Q&A: What Can We Expect From a Spotter / Secret Shopper Service?
Jan 12, 2012
Member Content How To Grow Your Restaurant – Without Going Broke
Jan 12, 2012
Growing a restaurant business is never easy, and trying to grow that business in the current economic climate is even harder. Greg shares a few key principles that ring true today more than ever.
Member Content 4 Ways to Generate More Restaurant Business FAST
Jan 9, 2012
If your restaurant is in order, then you are ready to go out and get new business. You'll be amazed at the kind of immediate response you can generate by getting out from inside your four walls.
Member Content Six Restaurant Marketing Trends For 2012
Jan 3, 2012
What's in store for restaurant marketing in 2012? Carin shares six key restaurant marketing trends aimed at gaining market share, better understanding customers and turning a profit in 2012.
Member Content Strategic Thinking for Tomorrow's Restaurant Business Operators Today
Dec 29, 2011
A must read as we wrap up 2008 and head into the adventure of the new year ahead.  Jeffrey's article asks all the questions you need to probe your operation and push for success in 2009.
Member Content Restaurant Marketing 101
Dec 28, 2011
Aaron paints a broad picture of the various elements of a marketing plan as well as the potential methods for increasing sales.
Member Content 5 Ways WiFi Gives Your Restaurant an Advantage
Dec 19, 2011
Wi-Fi has grown immensely in popularity over the last few years, and customers have come to expect Wi-Fi to be available in all service establishments. This is especially true for restaurants...
Member Content 9 Reasons Cell Phone Paging Systems are Better than Restaurant Pagers
Dec 16, 2011
Luke outlines 9 reasons why using text alerts sent directly to a customer's phone is much more beneficial to restaurants than sticking with restaurant pagers.
Member Content 2012 Top Trends & Predictions
Dec 4, 2011
Trends across the board for the new year including food, restaurants, ingredients, drinks and hotels. From Andrew Freeman & Co.
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