Use this checklist to assess and upgrade your restaurant's performance in the areas that matter most. Print it. Share it. Revisit it monthly.
Staffing, Leadership & Sales Training
- Identify your top profit-driving item and train staff to promote it
- Make it your “hero item” and build buzz around it
- Run daily or weekly sales scoreboards to create healthy competition
- Post top-seller shoutouts where the team sees them
- Train all FOH roles (hosts, bussers, runners) in light sales language
- Give everyone one upsell line that feels natural
- Implement a Service Sales Sequence for consistent guest interactions
- From greet to goodbye - map out what good looks like
- Host pre-shift huddles with a focus on sales and service wins
- Include one sales tip and one guest story each time
- Recognize and celebrate team successes regularly
- Highlight both effort and results, not just numbers
- Create leadership systems, not just roles - delegate with clarity
- Empower shift leads with mini-responsibilities they can own
Marketing & Visibility
- Optimize your Google Business Profile and website for clarity and booking
- Make hours, links, and photos guest-friendly and fresh
- Post consistently with brand-aligned content that evokes emotion
- Focus on feeling: comfort, indulgence, celebration, etc.