When you want to build brand loyalty and get customers to keep coming back, communication is important. If you run a service oriented business, such as a restaurant, building up a loyal base of customers is what is going to keep you in business over the years. When you set up customer loyalty programs and offer your customers flash deals through sms for restaurants, you can reach your customers in an instant.
Here's how you can increase your bottom line through text messaging:
Customers Use Mobile Devices
Customers are using mobile devices more than ever before to look up information, to share on social media platforms, and to communicate. If you want to engage your customers, you have to reach them in the ways they prefer to communicate. This means that by setting up a text messaging software platform, you are giving your customers a way to interact with your business in the way they want.
Checking Your Phone is a Common Habit
When you want to reach your customers, their cell phone is the number one way to do it. Most people who own cell phones check their text messages first thing in the morning and last thing before they go to bed at night. In fact, 95-98 percent are read immediately. Text messaging is the most effective way to reach your customer base and you can get results by sending quality messages that lead to sales.
Messages that Will Improve Sales
As you consider what messages to send your loyal customers, there are a variety of topics to think about. You can send information about new products coming soon, remind customers about their reward points, or offer last minute deals exclusively to those who are set up to receive text messages from you. When you have an event you want to feature, sending out a quick text message to your customers will help improve your sales. You can offer discounts for customers who place a second order, or send out a special birthday offer.
Personalize Your Text Messages
You have to make sure that the text messages you send to customers offer value and are personalized to their specific needs. For example, you don't want to send out a local deal only available to customers in one area to customers throughout the country. Pay attention to what you are sending, and who you are sending your messages to. Use demographical data to hone in on your target for each message. In addition, it's important to have staff available to answer any questions your customers may have once you send out a deal or coupon.
When you want to improve your sales by having an effective way to reach out to your customers, text messaging is the way to do it. When you keep your messages personalized, and you offer customers real value, you can create a business model that works within your industry. Text messaging is going to provide you with a way to instantly engage with customers, and offer real value.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.