3 Mistakes to Avoid with Your Easter Restaurant Marketing
Easter is only a couple of weeks away. Don't leave money on the table or your guests guessing if you are open!
1. Telling guests you are closed, inadvertently.
Update your holiday hours on Google, Yelp, TripAdvisor, Bing, Yahoo, Siri, Apple Maps (Etc.)
Even if your hours are the same this Sunday as any other Sunday, listings providers like the above consider it a public holiday and require you to confirm holiday hours.
Not taking this move will add RED text to your profile that says the hours listed may be wrong. Don't do that to your guests. If you aren't fully booked yet, why would you tell people to look elsewhere?
Doing this will add GREEN text to your profile confirming your hours.
PS THIS APPLIES TO ALL RESTAURANTS.
2. Hope is not a marketing plan.
Have some reservations still available? PROMOTE!!
Bad Option: Do nothing and hope they fill up.
Good options:
- Send an email to your subscribers
- Update social feed every other day and on opposite days, post to stories
- Send an SMS
3: Leaving money on the table.
Upsell in advance. Get your guests to upgrade their experience in advance.
Do nothing and get what you get. It'll probably be a good day, but how much are you leaving on the table?
You already know they are coming. You already have their email address. What else can you offer?
Glasses of champagne waiting at the table, custom bouquet of flowers, mini-Easter basket or coloring book for kids? People will pay for the convenience of you doing it for them.
What are you doing to drive more revenue this Easter?
David "Rev" Ciancio is a co-owner of Handcraft Burgers & Brew and also a Brand, Customer & Technology Evangelist. Rev helps tech and software companies generate more leads, quicken the sales cycle, create memorable customer journeys, all while building fervent brand ambassadors and growing business & sales. He helps restaurants to make tech decisions and to create guest acquisition and retention marketing that works. Get more marketing tips from Rev at #revsmarketingtips. If you ever have questions about restaurant marketing, just email me.