Marketing vs. Legal: The Battle Over Trademarks

publication date: May 28, 2010
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"Perhaps the most unappreciated friction that can occur within the ranks of today's foodservice enterprises" says Michael "is that which arises between Marketing personnel and Legal counsel over the cost of legally protecting new advertising slogans."  Michael covers the issue from both angles and hits all the important points to help your restaurant address how to best handle your next catchy marketing lingo.

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