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Up-Selling vs. Overselling

publication date: Aug 28, 2007
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All restaurateurs want their wait staff to increase sales by higher guest check averages where the average check/per guest ends up higher if you use these suggestive selling techniques. The benefits to the operation are higher sales with the same number of covers and an increased bottom-line. The benefits to the servers are an often dramatic increase in tips, hence improved wait staff morale. Maren shares how to do it successfully without overselling. (This article is available as pay-per-view)

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