Alcohol sales are an easy way to increase profitability because the costs are lower and the gross margin is far greater for beverage than for food. However, beverage costs must be controlled if an operation is to reach maximum potential of gross profit from beverage sales.
Stimulate wine sales by creating staff-friendly educational opportunities, incentives, and promotions.
Marty talks about the benefits of expanding your wine by the glass program and offers some how-to's to help get it done.
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