Does your restaurant's web site sell for you? If your site is like most then the answer is probably not. It's an opportunity that the large majority of independent restaurants are not taking advantage of. Let's look at some ways that your restaurant's site can go beyond the basics to help boost your sales and profits by capturing revenue that may currently be going elsewhere.
An Internet program should be a key element of a restaurant's marketing budget and strategy. A strong Internet program can boost sales while helping to lower promotional costs. It should also help increase customer loyalty and retention as well as be a tool to drive first time trial. This seminar hits on the web "must-do's" necessary to achieve the best results possible. (71 minutes)
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