Let's talk about photography. Of course, you know the old saying, "a picture is worth a thousand words," in the restaurant world Scott says a picture is worth a thousand orders!

Scott hits the basic, but also advises "get creative and build the list, because your list is the single most important part of an email marketing strategy."

We talk with Scott Wise, founder of Scotty's Brewhouse about the decision process for his restaurants to add online ordering to the mix, the implementation of it and just how it is working for the restaurants. 

Get smart about seating guests using time-saving technologies.

RunningRestaurants.com talks with web experts Jason Liebe and Jason Miller from Sprig Media about search engine marketing and optimization techniques.

Does your restaurant's web site sell for you?  If your site is like most then the answer is probably not.  It's an opportunity that the large majority of independent restaurants are not taking advantage of.  Let's look at some ways that your restaurant's site can go beyond the basics to help boost your sales and profits by capturing revenue that may currently be going elsewhere.

An Internet program should be a key element of a restaurant's marketing budget and strategy. A strong Internet program can boost sales while helping to lower promotional costs. It should also help increase customer loyalty and retention as well as be a tool to drive first time trial. This seminar hits on the web "must-do's" necessary  to achieve the best results possible. (71 minutes)