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Articles

  Developing an Effective Marketing Plan
Sep 2, 2010
Developing a business plan for your restaurant is extremely important - it helps you plan for your future instead of reacting to changes in your business.
  How Hyper-Responsive Customers Can Boost Your Restaurant's Business (Video)
Aug 31, 2010
If you think all customers are created equally, think again. Work this segment and watch your biz grow.
  Give The Ladies What They Want (At Your Restaurant)
Aug 26, 2010
It's critical to understand that women are different than men, in terms of marketing to them. Joel shares some key points to remember and implement...
  Guide To Selling Gift Cards Under the Federal Gift Card Law
Aug 25, 2010
If you are like many small or independent restaurants across the US, you are probably wondering how the new federal gift certificate laws affect you and your restaurant. Check out this guide.
  Cashing In On College Kids
Aug 22, 2010

Here's an idea waiting to hit your profit statement.  Michael hits all the right points in laying out a marketing program for the college crowd.
  Q and A with The Brewster House Bed and Breakfast on Using Social Media
Aug 19, 2010
In Heather's interview with Brewster House they talk about using social media for marketing and customer connections. Good insights and advice from hospitatlity pros making it happen!
  The Secret Ingredients in the Recipe for Online Sales Success
Aug 17, 2010
A Profile of the success that Smithfield's Chicken 'N Bar-B-Q has had online extending its brand and sales to customers all over the country (and world).
  4 Keys to Beating the Competition
Aug 3, 2010
"I can't think of another segment of the business world that has as much competition as the restaurant industry", says Jeff. "That's why when I'm working with an owner and he says 'I want to beat my competition' I always talk about 4 things".
  New Movers, Birthdays & Local Marketing - Webinar
Jul 22, 2010
A great marketing session for restaurants!  Jay delivers an info packed session with tips and insights on movers, birthdays, local marketing and more.  Don't miss it...
  Kids & Restaurant Profits - Webinar
Jul 21, 2010
Kids & Families can mean big profits for your restaurant when done right.  Jaime talks with Aimee about a variety of ways to do just that.
  Text Message Marketing for Restaurants - Webinar
Jul 20, 2010
We talk with owner/operator Jay Fairbrother about how he's using text message marketing for his Pittsburgh restaurant.
  Web Video for Restaurants - Webinar
Jul 20, 2010
Very informative session filled with video tips from Micki & Tony of BrandingShorts.com.
  Website Design - Webinar
Jul 19, 2010
Jaime digs deep with Seth from Coverboom about what makes restaurant websites effective.
  Mobile Ordering for Restaurants - Webinar
Jul 19, 2010
Jaime interviews Andy Farrell of MobiDines.com about the power of mobile ordering for restaurants.
  Grand Opening Lessons: Blue Martini
Jul 15, 2010
Jaime talks with Robbie Day about the challenges and excitement of opening a new location.
  "Webinar Week" at RR -- Free 30 Minute Seminars...
Jul 14, 2010
Join us for RR's first ever "Webinar Week" -- a series of free 30 minute webinars across a variety of topics.
  Restaurant Marketing With a Lasting Impression
Jul 5, 2010
Jerry talks about how to have your customers leave with not only a delicious memory, but a way to spread the word too.
  Should I Franchise My Restaurant?
Jul 5, 2010
Think you have a restaurant that might be "the next McDonald's?" Maybe you, too, should consider franchising.
  Increased Value of Online Restaurant Guides
Jun 30, 2010
Dale answers the question of why restaurants should make sure their listings with online guides are as effective as possible.
  Four Things Your Restaurant Needs to Know About Text Message Marketing
Jun 20, 2010
Everyone is talking about mobile marketing, yet few business are using it -- and of those using it, very few are using it well. Adam shares some key tips...
  Customer Communications Must Provide Value
Jun 17, 2010
It's crucial that your digital message stand out from the pack. And there is only one way to get your recipients to pay attention to your message - it must deliver something of value every time.
  10 Ways to Use Your Restaurant Videos
Jun 17, 2010
Aside from YouTube there are countless ways to use your short videos. Unlike traditional print or television advertising, an online video's duration and uses are limitless!
  Facebook Marketing for Restaurants (Seminar Session)
Jun 10, 2010
Facebook represents a huge marketing opportunity for restaurants. We explore the opportunities for growing your restaurant business with Facebook, plus we cover best practices and case studies.
  Restaurants & Mobile: Marketing, Service, Tech & Beyond - Audio Seminar
May 12, 2010
Live tele-seminar session -- We dig deep into the opportunity that mobile presents for restaurants. The session covers how restaurants can utilize mobile phones and mobile technology as a means of communication with potential new customers as well as existing loyal customers -- and a whole lot more. Featuring Andrea Busse, Edison Thomaz & Craig Hosking. 97 minutes.
  5 Key Principles Of Restaurant Marketing
May 6, 2010
Alex challenges you in five areas. Are you up for the quiz? 
  Using Creativity to Make Your Restaurant Irresistible to Families
May 2, 2010
Most family restaurants cater only to the needs of adults. By using a little creativity, you can gain a big advantage over your competitors by catering to every member of the family, including young kids.
  Facebook Offers Significant Value to a Restaurant's Marketing Strategy
Apr 29, 2010
Andrew gets into the numbers behind Facebook -- What people do with their Facebook accounts as it relates to restaurants...and what it means for you and your restaurant.
  Do You Feel Special? A Closer Look at Loyalty Cards
Apr 13, 2010
Do your customers really want discounts? One thing is for sure, they have a need to feel special. How can you answer that desire in your marketing and operations?
  Marketing Tip: Manage your Wait without Pagers!
Apr 3, 2010
Andrea shares a tip on how you can better manage your wait without pagers, all the while collecting valuable marketing data.
  7 Keys For Your Restaurant's 2010 Social Media Strategy
Mar 30, 2010
Jaime gets your 2010 social media efforts jump started with this collection of tips for the new year.
  The Power of Suggestion: 6 Tips to Build Sales
Mar 30, 2010
Michael discusses six effective ways to use the power of suggestive selling to build sales.
  Increase Sales with Text Message Marketing
Mar 28, 2010
While some marketing programs seem to be getting more complex, text message marketing is exploding because it effectively addresses basic marketing needs.
  Getting Your Restaurant Review on Google
Mar 26, 2010
A review of the top 5 Sites Picked Up by Google's Local Business Center, plus analysis of other players in the market.
  How To Rock Your Restaurant Marketing Efforts
Mar 21, 2010
Many establishments have proven time and again over the years that bringing in local bands is a great way to connect with local customers, and if done right, live music can become a lucrative marketing technique for any restaurant.
  Restaurant Marketing: Plan For Your Most Successful Year Ever - Audio Seminar
Mar 19, 2010
Do you have a GPS for your restaurant? With this quick paced 60 minute workshop you'll end up with a plan in hand on how to increase your sales to the levels you once dreamed of. Joel takes you through the top 19 powerful yet inexpensive programs and then shows you how to take them and develop a one page sales-building plan - your compass for success.
  6 Secret Ingredients For A Great Restaurant Video Short
Mar 15, 2010
What makes a video - especially a restaurant video - great? Micki & Tony share six secrets to a memorable and successful online video.
  Top Food Categories Searched Using GPS
Mar 10, 2010
Patrick share info on a report about GPS usage.
  Is There Money To Be Made After Hours?
Mar 8, 2010
People are out later more frequently, and many restaurants, especially in urban centers, are responding by catering to late night diners. If done right, the late night scene can energize your restaurant and your bottom line.
  A Huge Lesson To Learn From Super Bowl's Biggest Losers -- The Advertisers
Feb 10, 2010
Joel breaks down what those high-powered Super Bowl advertisers forgot to do.
  10 Ways Restaurants can get Tech Savvy in 2010
Feb 9, 2010
It is time to pull your restaurant out of the dark ages and get tech savvy. These technologies will help you drive sales and increase customer loyalty. Krista guides the way...
  Marketing Tip: Making Money from the Business of Love
Feb 4, 2010
Restaurants count on Valentine's Day to deliver a flood of sales and profits. Michael talks about getting more bang for your restaurant marketing buck for the big "month".
  4 Ways to Generate More Restaurant Business FAST
Feb 2, 2010
If your restaurant is in order, then you are ready to go out and get new business. You'll be amazed at the kind of immediate response you can generate by getting out from inside your four walls.
  Customer Defection Can be Stopped: 5 Key Factors
Jan 31, 2010
The numbers are daunting. Losing your established customer base can have a dire impact on your business. Matthew shares insights on how new technology can help fight the defection battle.
  What's the Tone of Your Restaurant?
Jan 27, 2010
Dick encourages you to make sure the tone, ambience, mood & atmosphere at your restaurant is what you want it to be and to make sure it stays that way.
  Restaurant Marketing By The Numbers: 80/20 vs. 4%
Jan 25, 2010
Greg digs into the benefits of identifying and marketing to your restaurant's best core customer segments.
  Four Ways to Make the Pricing Wars Work for Your Restaurant
Jan 23, 2010
The concept behind discounts is to bring in extra people to try your establishment. But it can be costly. Darren shares tips on making pricing work for your restaurant to build repeat business.
  10 Steps to Social Media Success for Restaurants & Bars
Jan 21, 2010
Sara writes from the outside looking in and shares 10 tips that any restaurant operator would do well to heed.
  The Way Forward After A Tumultuous Decade
Jan 13, 2010
After being "whacked" the last two years, John believes that the new 2010 value proposition for restaurants is very simple...
  Location Marketing in the Information Age
Jan 12, 2010
How is your business mapped in a potential customer's search on Google, Bing, or GPS? The answer is becoming more critical every day -- Patrick offers tips to avoid the potential pitfalls.
  Wake Up -- Your Customer Does All The Work!
Jan 10, 2010
James frames the critical importance of your customers in a different way and challenges you to really think about how you operate your restaurant.
 
more articles >>
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