Marketing is often the red-headed step child of a restaurant. For many, marketing is a reaction, mostly too late, to a slow down in business. Michael talks about having a plan to keep you focused and to help you end up with winning promotions for the next year.

With so much interest and money riding on food, it is extremely important for restaurateurs to develop trends that positively impact customers - including an interior design that appeals to potential customers.

How important are the holidays to your sales mix? For many the combination of groups reserving tables and private party rooms for holiday parties, as well as, drop off and full service catered parties represents a significant source of profits at year-end.  Michael examines some of the key sales areas so your year will end on a highly profitable note.

It's the holiday season again and if you want it to be a happy one for you, you'd better start thinking how you can make it happy for your customers. Miriam has seven ideas for you to consider.

Michael shares a list of what you should strive to incorporate in all of your marketing and promotional pieces.