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Restaurant Marketing Tactics and Online Restaurant Coupons

publication date: Sep 9, 2009
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author/source: Jaime Oikle & Nathan Gilder
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Description: RunningRestaurants.com talks with Nathan Gilder from Restaurant Revolution about using online restaurant coupons as part of a restaurant's marketing and promotion strategy. The conversation also ends up covering a number of other valuable marketing topics.

In the call we hit on:

  • Nathan's "CSER" system
  • Why "BOGO" is dead
  • What a "clever coupon" is
  • How to think about and do email list building
  • Why tracking results is key
  • Calculating return on investment
  • Lifetime value mentality
  • New way vs. the old way
  • Challenges of "same-ness"
  • Relationship building through email
  • Secret method to having a wildly successful Tuesday night
  • Why "hyper-responsive" customers are so important


Related Links:
RestaurantRevolution.com
CouponCusine.com

 

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Length: 37 minutes
Format: MP3


What listeners are saying...

"I listened to the audio interview. It's awesome. I'm forwarding it to my boss. I know he would find value in it!"

Jessica Edwards, Director of Sales & Marketing
Ponti Seafood Grill, Seattle, WA


"The audio interview was amazing! Great learning for start ups like us."

Regards,
Raj B Agrawal
CEO, TUREEYA HOTELS, HYDERABAD, INDIA


"A nice perspective on some important topics."

Best Regards,
Renato Correia
Director of Food & Beverage
BessaHotel


"Very cool audio .... great job!"

www.mygrubshop.com


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