"Marketing that Drives New & Repeat Business" - Webinar for PFG
Performance Foodservice was proud to be the Diamond Sponsor for this Webinar.
Performance is RR's exclusive on demand replay partner for this high-level event -- PFG customers can enjoy the full replay for a limited time. (Please enjoy access through 5/17/24)
In this session, Jaime Oikle of RunningRestaurants.com is joined by Roger Beaudoin of RestaurantRockstars.com - the duo deliver a content-packed session that every operator can walk away from with a notepad full of actionable ideas for their restaurant.
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Highlights included...
- The basics of creating a strong “Brand”
- Website (do’s and don’ts)
- The importance of “Hooks”
- How to build your "Owned" marketing lists
- The power of Internal vs. External marketing
- The team as “Brand Ambassadors”
- Contest and promotions that create guest excitement
- How to start a Mug Club & how to build “Affinity”
- Events & Holiday parties
- Communicating with guests by building a data base
- Strategic Alliances with non-competing businesses and influencers
- Proven low-cost marketing that brings them in and brings them back for more
- Social Media/ Photo Ops
- The importance and impact of "Influencers" in your local market
- Marketing that brings in the “Kids”
- Executing a retail merchandise program
- Live Music and entertainment
- And more...
Make sure you don't miss out on Roger's Restaurant Rockstars Academy -- it's a incredible resource for all operators.
ENJOY!!!
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