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Using Online Restaurant Coupons - Audio Expert Interview

publication date: Mar 11, 2008
 | 
author/source: Jaime Oikle / Nathan Gilder
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RunningRestaurants.com talks with Nathan Gilder from Restaurant Revolution about using online restaurant coupons as part of the marketing and promotion strategy. The conversation also ended up covering a number of other valuable marketing topics.

In the call we hit on:

  • Nathan's "CSER" system
  • Why "BOGO" is dead
  • What a "clever coupon" is
  • How to think about and do email list building
  • Why tracking results is key
  • Calculating return on investment
  • Lifetime value mentality
  • New way vs. the old way
  • Challenges of "same-ness"
  • Relationship building through email
  • Secret method to having a wildly successful Tuesday night
  • Why "hyper-responsive" customers are so important


Related Links:
RestaurantRevolution.com RestaurantRevolution.com
CouponCusine.com

 

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Online Coupons & Marketing Call

Length: 37 minutes
Format: MP3


To download right click on the file and choose "save target as"

 

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