Three PR experts cover the wide range of tools a solid PR program must have. Plus insider tips and case studies.

A great public relations program can make all the difference in the world in creating buzz, filling your dining room, and driving your profits. In this one-hour session Aaron Allen, President/CEO of Quantified Marketing Group along with Jeff Louderback, Public Relations Director and Ashley Hallmark, Public Relations Manager cover the wide range of tools a solid PR program must have. In addition, they share some insider tips and case studies on what has worked well in the past.

During the Seminar you'll learn:

• The Value of Public Relations
• Advertising vs. PR
• The five key elements of a PR Campaign
• How to effectively target media outlets and develop story angles
• Tips for media relations
• The importance of special events and how to execute them well
• As well as several case studies

MEMBER ONLY DISCOUNT
The Member-only discount on this product is 40%   (more member benefits...)