Thriving Against Giants: The Power of Mom-And-Pop Businesses in a Competitive Market

The term "mom-and-pop shop" might conjure up images of cozy storefronts and familiar faces, but the impact of these small businesses goes beyond nostalgia. In the United States, they make up a staggering 99.9% of all businesses, embodying the essence of passion, dedication, and community spirit. Small businesses are not just economic entities; they are personal connections, with customers often knowing not just the store name but also the person behind the counter.