One of the most critical areas that we recommend small businesses monitor on a continuous basis is cash flow. No matter if you are just starting your business or if you have been operating for several years, cash flow is the lifeblood of just about any entity, and in many cases, cash flow will dictate the success of an organization.
Cash flow is the movement of money in and out of your business—essentially, the total of how much money is going in and coming out on a monthly or weekly basis. Cash flow does not refer to your overall revenue or profitability, but how much cash you have available at a particular period in time.