If somebody walked into your house, you would greet them with a hello, correct?
Now ask yourself the same thing about your restaurant. All guests are welcomed, right?
I have experiences almost every day where I walk into a restaurant and nobody says hello. Not even after I approach the register. And no, “What can I get you?” is not a hello.
That falls under Operations, and that’s a different post. Today is about Marketing.
Operations owns the physical front door. Marketing owns the digital one.