Secrets to Successful Site Selection for Restaurant Tenants

Whether you are planning to open your first restaurant or expand your operation, one of the most important decisions you must make is where to locate your business. Businesses of all types perform poorly - or fail altogether - due to a poor location. A poor location ultimately results from poor site selection. How else can you explain that identical restaurants from the same chain or franchise system will vary as much as 200% in sales volumes? Of course, you will need to factor in restaurant size, marketing budgets, management and so on; however, these are all secondary to the importance of location, in our opinion.