In this episode, Jaime Oikle of RunningRestaurants.com speaks with Dave Fink, the Founder and CEO of Postie. After the conversation with Dave, it's clear that direct mail is no longer what it used to be. A quote on the Postie website says, "Shhh... Direct mail is the best kept secret in marketing." This intriguing reversal of modern digital marketing thinking leads Dave and Jaime to discuss:
- The targeting ability and power of direct mail
- How direct mail can now be dynamic and fast
- How and why to find "lookalike" audiences
- Using segments as an important strategy
- How direct mail can be used effectively for reactivations
- Why you need to think of your data as "liquid gold"
- The importance of staying busy and appearing busy as a restaurant
- And more...