Join Jaime Oikle from RunningRestaurants.com as he speaks with Brendan Sweeney, the CEO & Co-Founder of Popmenu, about all the cool stuff they're doing for restaurants. They discuss the importance of having all marketing touchpoints in one place, the frustration with PDF menus on restaurant websites, and the evolution of restaurant websites. Brendan emphasizes the importance of utilizing technology to enhance the customer experience and increase sales, and he suggests that cross-selling, upselling, and recommending pairings should be built into the ordering process.
Other highlights from our conversation include:
- How Popmenu got started
- How tech is helping bridge gaps in marketing for restaurants
- Getting restaurant websites and online ordering right
- How to know your customer better and why that's important
- The power of the marketing flywheel
- Doing your menu right online can be a powerful sales tool for your restaurant
- The importance of having an efficient and effective off-premise ordering/takeout/delivery capability
- and more...