Building a brand and growing it is never easy. But having a fun culture and a niche product makes it all the more exciting. Join Jaime Oikle of RunningRestaurants.com as he talks with Sam Fonseca, COO at Roll-Em-Up Taquitos, the nation's first taquito-focused franchise, about their brand's origin and growth. Before joining the Roll-Em-Up Taquitos team, Sam spent years in the restaurant and food industry, working at popular spots like In-N-Out, Raising Cane’s, and Dave's Hot Chicken.
They discuss:
- What about the Roll-Em-Up Taquitos business model makes them so successful
- Maintaining a successful franchise during uncertain economic times
- Ideal franchisee partners
- Digital and social marketing
- TikTok success
- And more...