In this episode, we host Brenton Thomas, founder of Twibi, in a conversation about effective digital marketing strategies for restaurants. Brenton advises starting with Google and Facebook ads due to their high return potential and suggests focusing on conversion tracking and consistent messaging across platforms. He recommends search campaigns and performance max campaigns for targeting high-intent customers and emphasizes the importance of optimizing Google My Business for local SEO.
Brenton also touches on the value of high-quality photography and the challenges of adapting to algorithm changes, offering practical tips for small restaurants, including:
- Recommendations for channel usage and budget allocation, emphasizing Google ads and Facebook ads
- Importance of setting up conversion tracking on Facebook for ad optimization
- Utilizing Google ads, including search campaigns and performance max campaigns
- Emphasizing the significance of optimizing Google My Business profiles and local SEO
- Incorporating short-form videos into performance max campaigns and focusing on lifestyle in video content
- Value of portraying the dining experience through images and high-quality photography
- Challenges of keeping up with evolving algorithms and privacy policies