Holy cow, what a ride this call was...
I pushed and probed Roger Beaudoin from Restaurant Rockstars for 60+ minutes to dish on the secrets of his wildly successful restaurant & bar.
We must have hit on more than 25 different ideas for improving a restaurant's operation.
Some of the highlights include...
- How a restaurant can be busy, but still not make any money
- The importance of implementing cost analysis & controls
- Plus menu costing & designing menus for maximum profit
- How "cash cows" can drop big dollars to your bottom line
- How critical it is to train, develop and empower staff to Serve & SELL
- Why you need to ditch the "C-players" at your restaurant
- And how to properly recognize & reward the "A & B Teams" to build the brand, increase productivity & reduce turnover
- Why it's important to evaluate the competition and brainstorm competitive advantages
- How to maximize Internal Marketing & not waste money on traditional untrackable advertising
- How to create exciting "hooks" & promotions to drive business (you'll want to listen for just this alone!)
- How local strategic alliances can help you beat the competition
- How to develop value-added guest "Affinity" programs to build repeat business
- Understanding and building multiple Profit Centers
- How to cut down on waste to significantly boost the bottom line
- Why you need to build and take control on your marketing databases
- How social and mobile can make an important difference for your restaurant
- Plus funny stories...
- And a whole lot more...
This is an absolute must listen for any restaurant owner or manager looking to ramp up sales and profits.