Outside of your own channels, arguably the most important marketing channel for your restaurant is Google. They process 5 trillion searches every year, and 43 million of those searches are for restaurants… every single day.
I don’t have the exact number, but yesterday at the Google Restaurant Influencer Summit, hosted by the Google Business Profile team in their NYC offices, they confirmed that a significant portion of search on their platform is for restaurants.
If I’m being a little more direct, the word “significant” probably doesn’t do it justice. 😎