Not every guest walks through your doors for the same reason. Some come for the quick bite. Others want the full experience. Some are budget-conscious. Others are celebrating a big win. The most successful restaurant operators understand this fundamental truth and market accordingly.
That’s where customer segmentation and marketing personas come in. These tools help you stop treating all guests the same and start speaking directly to their wants, needs, and motivations. In a crowded market, relevance wins.
What Is Customer Segmentation?