If a tactic doesn't capture ready-to-dine intent, build a first-party list, or create trackable reservations/orders, it's probably a time sink. Kill it, replace it with something measurable, and put those hours back on the floor.
The "Stop This, Start That" Playbook
1) Daily "because we should post" content
Stop: Generic food pics, holiday clip-art, staff birthdays, and random reposts-then hitting "Boost."