Yes! Holiday season is finally here!
It is one of the best times of the year for restaurants: holiday dining, big groups, catering, events, gift cards, and (up here in the north) a serious need for warm bellies.
But here's the real opportunity. Do not just chase holiday revenue in the moment. Use the extra traffic to grow your guest database and set yourself up for the rest of the year.
Most restaurants miss this. Not you. Not this year.