Some companies are great at turning their customers into superfans that continue to come back for more.
Loyal customers are loyal for a reason after all. They enjoy what the brand has to offer and this keeps them coming back for more.
I asked Britt Mills, Senior Director of Customer Experience at Mobiquity, to discuss how companies can design loyalty programs to build up a swarm of superfans.
She discusses the evolution of loyalty programs and the key role they play in attracting, retaining and elevating customers to fan status.