We talk with Scott Wise, founder of Scotty's Brewhouse about the decision process for his restaurants to add online ordering to the mix, the implementation of it and just how it is working for the restaurants. 

RunningRestaurants.com talks with Scott Wise, founder of Scotty's Brewhouse - which has four locations in the Indianapolis area. Scotty's recently made the jump to having full online menu ordering in early 2008 and we talk with him, as an owner/operator, about the decision process for his restaurants to add online ordering to the mix, the implementation of it and just how it is working for the restaurants.

In the call we hit on:

• The evaluation process and picking the "right time" to get started
• How easy the technology is today
• What the price/investment looks like
• How to spread the word about the availability of online ordering at his restaurants
• Customer reactions and experiences
• The power of capturing customer information for future marketing.
• And more...

Note: This purchase will give you access to the member page where the full audio session can be played or downloaded as an MP3 file.