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Bad News Travels 2000 Miles Before Good News Gets Out of Bed...

publication date: Aug 12, 2008
 | 
author/source: Robert Bickell
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Bickell's Blog
August 12, 2008

In one form or another, it's a phrase that appears on menus all over America..."An 18% gratuity will be added to parties of eight and over". I understand the thinking from the restaurant point of view, and I also understand that it represents a disaster waiting to happen.

A friend (a chef/owner) just sampled the new French bistro in town, and secured an outdoor table for his party of seven that included six adults and a two-year-old. At some point during the meal, an unexpected guest sat down and enjoyed a glass of wine.

My friend is capable of being critical and basically was disappointed in almost everything – particularly the food, and "shocked" would be a better word than "disappointed". He suggested that his wine (which included four bottles) was overpriced (over $44.00 per bottle; $11.00 in the State Store). His real problem was in the service, which was basically handled by busboys. He claimed that he saw his waiter twice – when they ordered, and when he presented the bill.

A bill of approximately seven hundred dollars included an automatic $140.00 gratuity. His immediate question was somewhat understandable. He asked the server to explain why he should pay him $140.00 when the waiter was hardly involved. The waiter suggested that it was their policy, and that it appeared right on the menu.

The real issue was in the restaurant determining the number in his party (the child and the unexpected guest). My guess is that the issue would have been almost non-existent had they not added the automatic gratuity.

Say what you will about tipping in America because it's not perfect, but the guest controls the amount of the tip, and I see this as a decided advantage over the European system of automatically adding the tip to the check. And in fairness to my friend, he insisted that he was not in the habit of being difficult in a restaurant, especially when it involved the wait staff... "I'm in the business, and I understand the system – in my mind, this one went way over the line".

Two managers got involved, and they were unable to solve the problem. My friend paid the bill and left. I don't think we'll see him back in this particular spot anytime soon. It's a disaster that should never have happened! In terms of the concept called "word of mouth", this one is working in the wrong direction.


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