This special audio session is brought to you by: Florida Restaurant & Lodging Association
The FRLA has negotiated special access for its members to this audio interview through 3/31/08.
Description: RunningRestaurants.com talks with Nathan Gilder from Restaurant Revolution about using online restaurant coupons as part of the marketing and promotion strategy. The conversation also ended up covering a number of other valuable marketing topics.
In the call we hit on:
Nathan's "CSER" system
Why "BOGO" is dead
What a "clever coupon" is
How to think about and do email list building
Why tracking results is key
Calculating return on investment
Lifetime value mentality
New way vs. the old way
Challenges of "same-ness"
Relationship building through email
Secret method to having a wildly successful Tuesday night
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