Using Online Restaurant Coupons - Audio Expert Interview

publication date: Mar 11, 2008
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author/source: Jaime Oikle / Nathan Gilder
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RunningRestaurants.com talks with Nathan Gilder from Restaurant Revolution about using online restaurant coupons as part of the marketing and promotion strategy. The conversation also ended up covering a number of other valuable marketing topics.

In the call we hit on:

  • Nathan's "CSER" system
  • Why "BOGO" is dead
  • What a "clever coupon" is
  • How to think about and do email list building
  • Why tracking results is key
  • Calculating return on investment
  • Lifetime value mentality
  • New way vs. the old way
  • Challenges of "same-ness"
  • Relationship building through email
  • Secret method to having a wildly successful Tuesday night
  • Why "hyper-responsive" customers are so important


Related Links:
RestaurantRevolution.com RestaurantRevolution.com
CouponCusine.com

 

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Online Coupons & Marketing Call

Length: 37 minutes
Format: MP3


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Comments

Anonymous
Hi Jaime,

I listened to the audio interview. It's awesome. I'm forwarding it to my boss. I know he would find value in it!

Thanks for sharing!
Regards,

Jessica Edwards
Director of Sales & Marketing
Ponti Seafood Grill
Seattle, WA
Anonymous
A great conversation packed with ideas from an expert. What could be better?
Anonymous
Hi,

The audio interview was amazing! Great learning for start ups like us.

Regards,
Raj B Agrawal
CEO
TUREEYA HOTELS, HYDERABAD, INDIA www.tureeyahotels.com
Anonymous
A nice prespective of some important topics.

Best Regards

Renato Correia
Director of Food & Beverage
BessaHotel - www.bessahotel.com
Anonymous
very cool articles / audio .... great job!
www.mygrubshop.com
Anonymous
Your audio and articles are great! We'd like to advertise on your site ... any material on that? http://www.imenu360.com
 

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