A Sense of Web Urgency

publication date: Jul 23, 2007
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author/source: Jaime Oikle
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You've got to think of your website much like the telephone at your host stand. Your goal may be to answer every call within two rings. Likewise, your goal should be to answer every email inquiry that comes into your restaurant within 24 hours (or sooner). Emails, like phone calls are business leads, and customers taking the time to email are serious about contacting your restaurant. Respect this and take advantage of prompt follow-up to win business. Is someone dedicated to responding to incoming email messages? If not, go disconnect your phone as well - it's really the same thing.


Jaime Oikle is the Owner of Restaurant Report, LLC, an online resource for the independent restaurant community.



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